Our goal is to help take the stress out of breastfeeding, and so that you and your baby can enjoy that special attachment anywhere, any time. Mamaway is the only breastfeeding wear speciality store in Australia. We have 7 retail locations across Sydney in addition to our online shop. We're sure that with over 2000 styles in our range you will find an outfit that suits you вЂ“ and your baby's - growing needs. Mamaway was created by Deborah, a Mum just like you. During her first pregnancy and when trying to breastfeed, Deborah struggled to find clothes that were comfortable, looked good and made breastfeeding easy. Deborah decided to take on the challenge and created what you see now as Mamaway. After opening 40 stores in Taiwan вЂ“ and having 2 more children вЂ“ she brought her passion for maternity and breastfeeding clothes to Australia.