Dan Murphy’s is an Australian liquor supermarket chain owned by Woolworths Limited, with 200 stores across the country. Woolworths also owns BWS, another liquor chain with smaller stores. Dan Murphy’s competes principally with Wesfarmers brands 1st Choice Liquor Superstore and Liquorland. As of November 2015, they have 200 stores in Australia. Since 2012, Dan Murphy’s has introduced online home delivery and free Click & Collect modes of sales. Dan Murphy’s holds more than 50% of online sales of alcohol in Australia.
Daniel Francis Murphy, a winemaker, journalist and founder of the first wine club in Australia, learned the trade working in a liquor store owned by his father Timothy. In 1952, Murphy set up his first liquor store just a few hundred metres away from his father’s store. Woolworths Limited took over the five Victorian retail outlets in 1998 with the intention of national expansion. While a success for Woolworths, the business has contributed to the formation of an oligopoly in the Australian liquor market, with concerns about the ability of smaller liquor retailers to compete.