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The Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics. The stores aim to “improve the PC and Microsoft retail purchase experience for consumers worldwide and help consumers make more informed decisions about their PC and software purchases.”
The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and Sony without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office, mobile devices running the Windows Phone OS, Xbox 360 and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.
The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.
The first store outside the U.S. (and the first of four stores in Canada) opened in Toronto on November 16, 2012 while the first store outside the North America (and first store in Asia-Pacific and second flagship store ) opened in Sydney, Australia on November 12, 2015