As you would expect, the approach to marketing the brand remains the same as it was from day one - primarily by word of mouth and out-of-the-ordinary marketing. What other brand would give away stuffing at Christmas or a can of chocolate bunny hotpot at Easter? Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign.
Tedbaker.com offers menswear, womenswear, footwear, lingerie, fragrances, watches and accessories. The website is supported by weekly e-newsletters to the Ted Baker customer base, as well as further communications on Ted's Blog, Facebook, Twitter and Flickr.